Privacy Notice

1. Who We Are

elder-mountains-casino (“we”, “us”, “our”) is the data controller responsible for your personal data collected via this website. Our registered address and contact details are available on our Contact page.

2. Personal Data We Collect

We gather the following categories of information:

• Identity Data: Name, date of birth, user ID.
• Contact Data: Email address, telephone number, mailing address when provided.
• Technical Data: IP address, browser fingerprint, device type, operating system, referral URLs.
• Usage Data: Pages visited, session duration, clicks, search queries, form interactions.
• Marketing Data: Subscription preferences, opt-in consents, advertising identifiers.
• Cookies & Tracking: Unique identifiers and analytics files as described in our Cookie Policy.

3. Purposes and Lawful Basis for Processing

We process your data for these purposes:

• Service Delivery: Operating and maintaining our platform (Performance of contract).
• Personalisation: Tailoring content, recommendations, and UI settings (Legitimate interests).
• Marketing & Communications: Sending newsletters and promotional offers, with your consent where required.
• Analytics & Improvement: Understanding site usage to enhance features and security (Legitimate interests).
• Compliance & Legal Obligations: Fulfilling regulatory requirements and enforcing our Terms of Use (Legal obligation).

4. Data Retention

Your information is retained only as long as necessary for the purposes listed above, unless a longer retention period is required by law. We routinely review our retention schedules and securely delete or anonymise data no longer needed.

5. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

• Service Providers: Vendors and processors who support hosting, analytics, email distribution, and customer service under NDA and GDPR-compliant contracts.
• Regulatory & Legal Authorities: When required by UK law, court order, or to protect our rights and users’ safety.
• Mergers & Acquisitions: In the event of a sale or reorganisation of our business, personal data may be transferred to the successor entity under equivalent protections.

6. International Transfers

Some of our processors operate outside the UK and EEA. Where we transfer your data internationally, we rely on adequacy decisions, Standard Contractual Clauses approved by the UK Information Commissioner’s Office, or binding corporate rules to ensure appropriate safeguards.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access: Obtain a copy of personal data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to legal exceptions.
• Restriction: Limit processing of your data in certain circumstances.
• Objection: Object to processing based on legitimate interests or for direct marketing.
• Portability: Receive your data in a structured, machine-readable format.
• Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.

8. Exercising Your Rights

To exercise any rights, please contact our Data Protection Officer at [email protected] or via the postal address on our Contact page. We will respond within one month of your request, or within extended timelines if necessary.

9. Security Measures

We implement ISO-standard encryption, access controls, and regular security audits to protect your data. While we strive for best practice, no system is completely infallible; please notify us immediately of any suspected breach.

10. Changes to This Notice

We may update this Privacy Notice to reflect changes in our practices or legal requirements. We will revise the “Last updated” date below and, for substantial modifications, seek renewed consents where necessary.

Last updated: June 2025

11. Contact Information

For questions or concerns regarding this Privacy Notice or our data handling, contact our privacy team at [email protected] or via our Contact page. For unresolved complaints, you may lodge a complaint with the UK Information Commissioner’s Office (ICO).